The makers of the Minecraft video game look to expand their brand further through a partnership with Merlin Entertainments Group, owner of Legoland theme parks and Orlando attractions such as Madame Tussauds, Sea Life Aquarium and the Orlando Eye.
Their development of “cross-reality experiences” may include Minecraft-themed rides, retail, hotels and food and beverage selections.
Merlin will invest more than
Read more about IAAPA: Deal matches Merlin, Minecraft for real-life experiences
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